Tantrum Free by Lora JensenSimple and Proven Formula to Help Parents End Temper Tantrums and Bad Behavior

About Tantrum Free

TantrumFree.com is the only website where you can get an up-to-date version of Lora Jensen's Tantrum Free eBook and is now the exclusive source for her unlimited child behavior management mentoring and coaching. The coaching and mentoring is included free of charge when you purchase her Tantrum Free ebook from this site and is available for as long as you need help - even if it's a year or two down the road.

What Makes Tantrum Free Different?

Lora's Tantrum Free ebook offers a step-by-step program to quickly and effectively transition your home into a Tantrum Free home. The eBook is not a collection of tips and it is not a re-work of an existing ebook. Neither is it a huge reference manual. Instead, it most closely resembles an instruction manual. The steps and principles in the Tantrum Free ebook come from Lora's one-on-one consultations with parents.

This is in direct contrast with the origins of many other ebooks that are little more than outsourced writing projects which are bundled together and sold for pennies on the dollar.

Private Label Rights (PLR) is a term to describe the set of permissions an author grants buyers to modify certain ebooks in a specific way. Ebooks with these licenses are typically created with the singular purpose of being rebranded (hence the "private label") before they reach the consumer. These ebooks can be sold in groups or collections at wholesale prices. The buyers of these wholesale collections are instructed to rebrand the ebooks to make them their own. "Rebranding" consists of editing the ebook to put their name or a pseudonym as the author and maybe even give the ebook a new title.

So what is the problem with PLR books?

For illustration purposes consider the disappointment, even anger, you would feel if you unwittingly purchased two of the same product but from different websites. What if you purchased an ebook titled "Stopping Toddler Aggression". It didn't give you the answers you were looking for, so you keep looking and find a website selling "From Bad Kid to Good Kid". The author is different, the ebook picture is different and the website looks completely different from "Stopping Toddler Aggression" so you make the purchase. Upon reading the ebook you discover that it is word-for-word identical to what you purchased from the "Stopping Toddler Aggression" website. Would you feel angry or even scammed? This is what you can expect with ebooks that have a PLR license. Please note: the titles in this paragraph are for illustration purposes only; no accusation, insinuation, harm, insult or libel is intended or implied.

As shown above, Private Label Rights ebooks generally have the same content but a "different" author and a "different" title.

Master Resell Rights (MRR) is a term that describes a different set of permissions an author grants buyers of his or her ebook. Ebooks distributed with MRR licenses can be sold at either wholesale pricing or retail pricing, depending on the exact terms of the license. Typically when a marketer acquires an MRR license to an ebook, they have "permission" to sell it at any price they want so long as they don't change the content.

Speaking of content, the actual writing of ebooks that carry MRR or PLR licenses is often outsourced, meaning a marketer hires a writer to write about a desired topic. A number of questions are associated with this process that may have an impact on whether or not a comsumer buys the ebook - if only the consumer knew what questions to ask.

Let's say a consumer was looking for information that was meatier and more substantial than what they could find in an online forum, and more detailed than what could be found in the typical how-to article at some of the common article repositories. Unless the marketer discloses it, the consumer has no idea what sources the writer was instructed to use for their research. It is possible the bulk of the "research" was in fact conducted in online communities. Therefore, if the customer knew this, they would be disinclined to purchase the ebook since that is exactly what they were NOT wanting.

Many PLR packages include ebooks that are bundled with articles and webpages to help the marketer get started with their new venture. The marketer puts his or her name or pseudonym on the article, changes it around a bit, then submits it to article repositories. This effort is suppposed to boost the marketer's credibility and visibility and search engine ranking.

As a consumer, would you be comfortable buying an ebook from an "author" who did little more than outsource a writing project to someone in India?

Would you be OK buying an ebook from an "author" who put his or her name on an eBook or article because they were following instructions from some get-rich-quick system?

What about support? How likely is the marketer to provide meaningful support if he or she follows this kind of business model?

What about quality? Would a high quality product be included in a 150,000 title collection? This is frequently how MRR and PLR ebooks are bundled - with other PLR and MRR products.

And what about price? PLR and MRR licensed products can easily be marked up to 4,800 percent of cost. If the marketer buys private label rights to an ebook for one dollar and then sells that ebook for 48 dollars - that price is 4,800 percent of one. Think the math is wrong? Grab a calculator. Multiply 1 by 4800 % (the percent button). You get 48. Remember, a hundred percent (or "all") of 1 is 1. 200 percent (or two sets) of 1 is 2. 500 percent (or five sets) of 1 is 5. 4800 percent of 1 is 48. Is that 1 dollar ebook really worth 48 dollars??? Would you pay $38? What about $99?

What if that ebook was actually just one title in a bulk ebook collection that included titles like "Pick-up Lines That Work" or "101 Tips For Sell Your Home" (no, that was not a typo) or "Secrets of the Rich" or "The Vegetarian Lifestyle" or "Poker Betting Secrets"? You get the idea. How much time would it take you to decide whether or not to pay $48 for one of these titles if you knew a little more about where it came from, in spite of its marvelously compelling sales copy and iron-clad money back guarantee?

Many of these ebook collections are marketed with terms like "Make Insane Amounts Of Money With This SUPER ULTRA PLR Pack." Insane amounts of money? Yah! It's called 4,800 percent markup.

Even Wikipedia has a definition for the terms:

Master resell rights. When you acquire master resell rights [MRR], you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights to your customers, if you are in possession of transferrable master resell rights. This allows your customers to also sell the product with master resell rights.

Private label. With private label resell rights [PLR], you may not only resell the product but you may also edit the content or product and claim it as your own work (meaning, you become its author).

(Source: http://en.wikipedia.org/wiki/Resell_rights)

Marketers know consumers want to see some credibility before they hand over any cash. So they turn to writing articles and submitting them to article repositories. If you saw a single article from "Jane Doe" about "such-and-such", you might not think anything of it. But when you start seeing several, or dozens or even hundreds of articles on different sites by "Jane Doe" it's hard to deny her "expert" status.

But did Jane really write all those articles?

I don't know - it's hard to say. Jane certainly did something, but was it actually "writing" an article? Did her fingers actually type what her mind was dictating?

Or did she use some kind of automated article generator?

Personally, I'm skeptical. But I'm skeptical because I have seen the tools and services available to crank out the articles.

People who use these tools can literally write about what they don't know and earn money. They can take some one else's article, run it through the software which reorganizes it, call it theirs and nobody is any wiser. People can literally "bang out" the articles anytime they need a credibility boost or when they are promoting the next hot product. It's just as easy to "bang out" the ebooks.

Would you really want to get information and support from somebody who outsourced the writing project or used software that wrote the ebook or article for them?

I don't crank out articles or ebooks. But I do give personal one-on-one support to my customers, and if my product doesn't work for you - I'll give you your money back. Simple as that.

About Lora Jensen

Lora Jensen is a full time mother of 6 and enjoys everything about mothering. She has given one-on-one mentoring on a variety of parenting issues and challenges since late 2002. She has helped tens of thousands of parents conquer some of parenting's most difficult challenges.